17 creative ideas for you to produce your rich content

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Check out 17 creative, simple and inexpensive ideas for yourself to produce rich materials and generate more leads for your business

Have you ever thought about the possibility of producing rich material, but abandoned the idea because you didn’t have the staff or budget for it? Or did you even think you don’t have the ability to have creative content ideas?

Know that these two shortcomings are no longer excuses for not creating this material. The number of tools (some even free) that intuitively help the user in creating animations, podcasts, spreadsheets, calculators, info graphics, webinars and other formats that go beyond eBooks is practically countless.

Here, at Digital Results, we produce rich materials on a weekly basis. In addition to eBooks, we also make other formats of materials available on our Educational Materials page.

With that in mind, nova rawalpindi have selected 17 creative ideas to produce your rich content yourself. In a simplified way, and without the need for large investments, you can create different forms of materials yourself. Just choose which format is most suitable for your type of business.

Creative Content Ideas to Generate Leads

Producing rich materials is a smart way to generate Leads for your business. All you need to do is create it and then make it available for download on a Landing Page. Let’s go to the list of creative ideas for your content:

1 – Quick reading guide

Presentation with little text on each page, using colors and icons. It’s a pleasant read that can be easily scanned with your eyes. The difference lies in the organization of information and the use of colors.

When to use:  When the persona has limited time and availability.

Example:

  • Understand the age of your skin and find out which products are best suited to it;
  • An example of this design style can be seen in the Inbound Marketing agency template we have. Although the purpose is another, the template serves as an inspiration.

Step by step:

  • Choose a color palette that matches your persona or use your brand;
  • Make slides with colored background;
  • Write the text in large letters arranged in different parts of the page with bold in some main expressions;
  • Place flat icons to show important information with simple images;

Tools used:

  • Power Point or similar;
  • Color palette to get inspired: https://www.canva.com/pt_br/aprenda/cores-para-sites-50-paginas-impactantes/ ;
  • Flat Icon Bases:
    • https://flaticons.net/
    • https://iconsflow.com/
    • https://flaticon.com/
    • https://iconion.com/

Tip: Use Slide Share to preview the content on your Landing Page and make your reader understand how enjoyable it will be, as in the example above. Learn how to create winning Slide Share presentations here.

2 – Area term dictionaries

A complete list of specific and interesting terms in your industry.

When to use:  When your area has its own language, many expressions and/or technical terms. New people in the area can get lost, and the dictionary is good material to do this help.

Examples:

  • Glossary of Digital Marketing Terms ;
  • Do you know what a rooster is? Get to know the main expressions of the stock exchange.

Step by step:

  • Create a word list in Word or Google Docs;
  • Arrange alphabetically;
  • Create links within the file, and for easy navigation turn it into PDF.

Tools used:

  • Any text editor.

3 – Email Tracks

Automation of a limited number of emails on a certain topic, with a useful and clear delivery for the user. The benefit lies in the organization, duration and recurrence of content.

When to use:  To separate a large volume of content into smaller and therefore very didactic parts. A good idea for people with a busy routine, with no time to read an eBook at once.

Examples:

  • We look for apartments for you, receive every day X examples of properties for rent in your region;
  • 7 emails to learn more about email marketing in 14 days.

Learn more in the eBook “The Email Marketing Guide”.

Step by step:

  • Have an interesting theme for your persona;
  • Separate the contents into several small posts and/or emails;
  • Prepare a call to action with the track call;
  • By clicking, the user subscribes to a Landing Page and starts receiving the sequence of emails.

Tools used:

  • RD Station Marketing – for marketing automation;
  • Direct text in email and/or blog post.

4 – Podcast tracks

Stream of podcasts sent at a predetermined frequency via email. Very similar to the email trail, what differs is the format in which the information is delivered. In this case, in audio.

When to use:  When you need to give your audience breaking news and/or more absorbable content.

Examples:

  • Receive daily financial market updates;
  • Stay on top of the main fashion trends;
  • Improve your people management in 15 days while you go to work.

Step by step:

  • Have an interesting theme for your persona;
  • Record podcasts and email them to your base;
  • Prepare a call to action with the track call;
  • By clicking, the user subscribes to a landing page and starts receiving the sequence of emails.

Tools used:

  • Different options for podcasting:
    • http://ardour.org/
    • http://audacity.sourceforge.net/
    • http://easypodcast.com/
    • http://huffduffer.com/
    • http://podomatic.com/
    • http://buzzsprout.com/
    • https://soundcloud.com/mobile
    • http://blogtalkradio.com/
    • http://spreader.com/

Tip: The financial industry tends to receive podcasts very well.

5 – Study plan

Define what will be the readings for each day and thus encourage the student to complete a goal.

When to use:  An option if your business is connected to education and/or needs content delivery in planned and sequential steps.

Examples:

  • Prepare for the OAB exam with this study plan;
  • Review the main contents of genetics for the entrance exam.

Step by step:

  • Separate the contents to be studied;
  • Set deadlines and small wins;
  • Set up the schedule.
  • Option 1: Use Excel with Colors and Goals
  • Option 2: Make an image cut into fragments, with each space representing a content to be read. The student will color the image as he reads the corresponding contents, until he reaches his goal and has a complete drawing.

Tools used:

  • Excel or similar;
  • Image bank and Word or Google Docs;
  • Flat Icon Bases:
    • http://flaticons.net/
    • http://flattyshadow.com/
    • http://flaticon.com/
    • http://flaticon.co/

Tip: For the model to be more playful, it is interesting to work with colors and images. One option is to think of printable templates.

6 – Program content of a course

Material can be made to put together all the information about an undergraduate, graduate, extension, etc. course. It can be a pdf intended to help potential students understand the program.

When to use it:  Focused on the education sector, it is used to promote courses at different levels, both online and in person.

Examples:

  • Syllabus of the post lato sensu course;
  • Complete administration course guide: everything you need to see if this course suits you.

Step by step:

  • Gather all information about the course in a single file: curriculum, description of subjects, workload, price, student testimonial, employability after the course;
  • Transform into a single PDF.

Tools used:

  • Any text editor.

Tip: If possible, put photos and testimonials to capture more of the interested party’s attention.

7 – Info graphics

An info graphic can be the union of information in a visual way, with graphics and data highlighted to make it easier for a message to be understood.

When to use:  To make it easier to read through visual information, whether it’s about the growth of an industry or to explain a step by step.

Examples:

  • 2015 textile industry sector analysis;
  • How to choose the best cell phone for you;
  • [Info graphic] Become a Results Agency!

Step by step:

  • Separate the most relevant information;
  • Organize them more comfortably for the reader;
  • Assemble the info graphic, using a tool for this.

Tools used:

  • Different options for making info graphics:
    • http://piktochart.com/
    • https://canva.com/create/infographics/
    • https://venngage.com/
    • https://infogr.am/
    • http://easel.ly/
    • http://visme.co/

Tip: The infographic must have the face of the company you are making. It’s no use being too serious and straightforward if your goal is to catch the attention of teenagers. Just as it can’t be too informal if it’s aimed at the financial sector.

8 – Lists with animated GIFs

You can assemble a list of about a theme and illustrate it with animated GIFs.

When to use it:  To have a closer and more relaxed communication with the public, especially teenagers and Generation Y.

Examples:

  • 15 signals you need to change your cell phone;
  • 10 tips to be successful when getting your first job.

Step by step:

  • Assemble X Interesting Facts on a Topic;
  • Choose animated images GIFs that represent each one;
  • Email it or put it in a googledocs.

Tools used:

  • Email;
  • Google drive;
  • Gif;
  • How to make gifs:
    • http://gizmodo.com/5941436/how-to-make-a-gif-in-five-easy-steps
    • http://gifmaker.me
    • http://makeagif.com/
  • Different gif fonts:
    • http://gify.com
    • http://gifbin.com/

9 – Calculator

It is an Excel file with pre-made formulas, which the user can benefit from to have a clear and mathematical idea of ​​their solution.

When to use:  Interesting to show expenses and/or market perspective. It is also useful for those who have a practical calculation or an easily measurable pay off.

Examples:

  • Spreadsheet to control your personal expenses;
  • Light Savings Calculator: when would you save by replacing your light bulbs with leds;
  • A/B Test Calculator.

Step by step:

  • Assemble the information into a spreadsheet;
  • Organize formulas in an Excel and/or Google Drive ;
  • Separate the changeable parts and the fixed areas;
  • Create a tab teaching how to use.

Tools used:

  • Excel or Google Sheets.

10 – Useful Websites and Tools List Worksheet

A collection of websites, apps and/or blogs that will be of interest to your persona.

When to use:  It’s content that’s easy to assemble. They are well accepted when your persona is going through a strategic and/or private moment in life and needs help with it.

Examples:

  • Around the world in 80 sites: spreadsheet with everything you need for your trip;
  • 50 sites that every bride needs to follow.

Step by step:

  • Make a compilation of websites, tools, blog, apps, events, festivals, industry personalities, Facebook groups;
  • Separate the categories;
  • Search for more information;
  • Look for other lists to complement yours;
  • Prepare a description of the links;
  • Add a bonus;
  • Adjust worksheet colors and columns;
  • Create a how-to tab.

Tools used:

  • Excel or Google Sheets
  • Google Drive

Tip: Try to think of fun names and encourage people to keep editing their own spreadsheet so that it becomes more and more complete.

11 – Analysis of a segment

A survey or data that your company has collected about the industry.

When to use:  For companies that have a relevant amount of information about a segment to offer.

Examples:

  • Main difficulties in people management: Latin America 2020 edition;
  • Overview of how the hotel sector dealt with the crisis in 2020;
  • Panorama SMEs: the impacts of Covid-19 and steps towards recovery.

Step by step:

  • Separate categories and information;
  • Search for the main patterns;
  • Separate by sector;
  • Organize results into slides with graphics and/or info graphics;
  • Save to PDF and make available as your own industry analysis.

Tools used:

  • Word or Google Docs;
  • It is also possible to add info graphics.

12 – Technical articles or commented laws

It’s a commented or simplified version of something too technical for a non-expert on the subject.

When to use:  To help another area understand something technical or study for a competition.

Examples:

  • Commented Law XX: understand better about the smallest apprentice in your company;
  • 7 steps to better understand Personal Protection Equipment regulations;
  • All about LGPD Kit ;
  • Technical products manual.

Step by step:

  • Make notes about the article/law;
  • Insert the text of the article with the comments made;
  • Make it clear what is text and what is comment;
  • Transform to PFD.

Tools used:

  • Word or Google Docs.

Tip: Translate “legalese” and simplify formal vocabulary.

13 – Fast animations

Mini videos or animations that explain the content in a playful way.

When to use:  To vary the content delivery format and also if the audience tends to be more dynamic and less interested in reading.

Examples:

  • Learn how to choose your first property;
  • How to sell more in your hardware store;
  • 7 tips to save on your trip.

Step by step:

  • Write your script;
  • Write the main sentences;
  • Prepare the video in a free tool.

Tools used:

  • Tools for creating animations
    • http://animaker.com/
    • https://moovly.com/
    • http://powtoon.com/
    • http://wideo.co/en/
    • http://goanimate.com/
    • https://animatron.com/
    • http://biteable.com/

14 – Mini course

course with recorded lessons and/or written materials.

When to use:  To attract students interested in the topic.

Examples:

  • Master the use of Excel in 4 lessons;
  • German for beginners: mini course to make your trip to Germany;
  • Course “Introduction to Inbound Marketing”.

Step by step:

  • Prepare a lesson plan;
  • Choose the format for each presentation;
  • Organize the sequence of activities;
  • Have a strategy to confirm attendance in each module, such as subscriptions by landing pages.

Tools Used:

  • Some video tools:
    • https://camtasia-studio.br.uptodown.com/windows
    • https://animoto.com/apps/online-video-maker
    • https://wevideo.com/
    • http://magisto.com/
    • http://kizoa.com/

Tip: Offer a digital certificate to students who complete the course.

15 – Reuse a lecture/hangout and add questions at the end

Use the script of a presentation or lecture that has already been given and, in addition, encourage the audience to interact with the speaker.

When to use:  Lack of time to create new content and when you have a renowned expert in the field.

Examples:

  • How to choose the best marketplace for your business, ask an expert in the field;
  • Q&A: Marketing and Sales in times of quarantine ;
  • Social Networks in times of quarantine.

Step by step:

  • Have a clear script;
  • Record in a quiet place or place that would catch your persona’s attention;
  • Have a moderator for the questions at the end.

Tools used:

  • Options for videos:
    • https://studio.stupeflix.com/en/
    • https://animoto.com/apps/online-video-maker
    • https://wevideo.com/
    • http://magisto.com/
    • http://kizoa.com/

16 – Send your brand freebies

Capture the person’s contacts so that the company can send a branded gift or with an interesting phrase.

When to use:  When branding is very strong or niche.

Examples:

  • Get a free sticker;
  • Receive a mouse pad with the name of your course at the University;
  • Get a rubber keyring from your favorite tourist spot.

Step by step:

  • Create a record;
  • Explain the rules, such as: shipping frequency and time, etc.;
  • Send by mail.

Tools used:

  • Landing Pages or forms to collect the address;
  • Letters / Other form of delivery.

17 – Templates for your product to print

Design of products and/or form that are for sale online.

When to use:  To facilitate online shopping for products that depend on size and shape, such as shoes and glasses.

Examples:

  • Print the shoe shape to check its numbering;
  • Download our size guide and get your wedding ring right;
  • Print the model of your favorite glasses and see which one suits your face the best.

Step by step:

  • Make a simple file available for printing;
  • Explain how to print correctly to avoid size distortion.

Tools used:

  • Your size guide.

How to Use Data to Power the Results of Your Creative Content Ideas

Talking about data and creativity is always controversial. It is often heard that data will kill creativity, and for a long time these two subjects were considered polar opposites as rational and emotional, scientists and artists or as water and oil, where their different densities and polar and non-polar molecules do not attract and therefore don’t mix.

Statisticians were water and creative were oil in corporate departments. With the digital revolution and the immense amount of data generated, these two profiles are working ever closer: creativity gaining strength with the influence of data and data generated from creations bringing business intelligence.

Creativity is popularly seen as a gift, which a person is born with or without. However, several researchers claim that it is present in everyone, from the housewife who creates a new recipe, Einstein when formulating the Theory of Relativity, the advertiser who creates an award-winning campaign or a person who assembles a workaround to solve the shower problem.

Psychology approaches creativity in different ways. Freud talked about two mental processes – the primary one related to unconscious functioning and the secondary one related to the awakened mind and which adopts rational logic. Arieti, Italian psychiatrist, complements Freud and says that creativity is the “magic synthesis” of the mind’s transition between conscious and unconscious.

Creativity in practice

Leaving the theoretical scope and understanding how the processes related to the construction of ideas are created, we can say that the creative does not create something from nothing. The greater the knowledge repertoire you have, the greater the possibility of being creative.

Creativity is the result of observing data, which are selected and reorganized in a surprising way in order to resolve a situation. Creativity does not grow in a vacuum and the more you know how to combine technical knowledge with the intuitive, the better and easier it will be to solve a problem.

In some scenarios, the intuitive repertoire may suffice. Other times, data from a spreadsheet will help. Data is neither enemies nor saviors, but transforming data into knowledge, insights and action is what counts. Before diving into the ocean of numbers that the internet provides, it is important to have some clear questions to really know what data can help you find answers for decision making.

Have the problem and objective clear

What do you want to discover? What is your doubt? Want to validate a hypothesis? The first step is to be clear about the problem you want to solve.

This step is very important for us to have a guide to what we want to assess. Without the whys, we will be adrift in a sea of ​​numbers and we will have a serious productivity problem for not knowing what relevant information in the analysis is and what information that we can discard is.

Determine the situation

There are several fonts that can be used for each purpose. In possession of the problem, my suggestion is that you assess which situation your problem/goal fits into.

This moment is crucial because the goal situation will define tools and where you can get the data that will fuel your action plan.

For a problem that requires a diagnosis of the current scenario

In this case, you want to understand the moment or create the first base ruler with criteria that you will follow. Knowing the current moment will serve to optimize, project or to look for new opportunities. Search for data you have at home that will give you an overview of the past and present.

You can search:

  • Billing data;
  • Conversion rates;
  • Email opens;
  • Hits to your website.

Examples of questions that will have answers at this point:

  • Is your business growing or declining?
  • What is your customer’s current average ticket?
  • What conversion rate from Leads to Client?
  •  Are my conversion rates and acquisition cost good?

To discover possible opportunities

Your intention is to discover something new or an opportunity that is hidden in the data.  The subtle but big difference to diagnosis is how you will interpret and deepen the analysis. You will look past and present to take future action.

You can search for:

  • Billing data;
  • Conversion rates, email opens, visits to your website, social networks, surveys.

Examples of questions that will have answers at this point:

  • How can I increase my clients’ average ticket?
  • For which product to promote a more aggressive sales strategy?
  • Which content has the most email opening or the most conversion on Landing Pages?

To build insights

In this topic, data research needs to be exploratory in order to plan and look for possibilities of ideas or answers to your problem.

You can search for:

  • Keywords ;
  • Social networks;
  • Website Analytics;
  • Conversion rates;
  • Qualitative research.

Examples of questions that will have answers at this point:

  • I need to optimize my channels for search engines (SEO), which subject related to my business is being searched on Google?
  • What are my customers commenting on social media that can improve my services?
  • What are the biggest questions my salespeople receive from prospects?

To validate insights

At this stage, you had an idea that looks great. Go to the data and find out if your idea is really good and matches what your customers are wanting.

You can search for:

  • Key words;
  • Social networks;
  • Website Analytics;
  • Conversion rates;
  • Qualitative research.

Examples of questions that will have answers at this point:

  • I had the idea to do a webinar on how to bake a vegan chocolate cake. Is this content users are looking for?
  • Is vegan eating a trend?

I need to know the results of actions and reap lessons

Evaluate the results to see if your strategies and actions are going as planned. Make sure the goal you set will have data tracking to analyze the before and after of your campaign.

The data you need to track will be the data that made you make the decision. With the baseline, see if in the course of your strategy the pointers of the indicators are changing. And think about the process again using the lessons that emerge during the journey.

Examples of questions that will have answers at this point:

  • Have I been able to improve conversions?
  • What actions caused site visits to increase?
  • How much was the increase in sales and why?

Question until you find the root of the problem

A great technique to deepen the questions is the 5 Whys, which in a simplified way, consists of raising the current problem and trying to get to the root of it. See the example below.

Problem: My Landing Page conversion is low.

Why:

  • Why is Landing Page Conversion Low?
  • Because you’re having little visit.
  • Why are you having so little visit?
  • Because I didn’t publicize it well.
  • Why didn’t you publicize it well?
  • Because I couldn’t do a relevant keyword study?

Sometimes you don’t even have to reach 5. 🙂

Once you discover the root of the problem, think about your goal and the path you want to take to solve it.

Collect and analyze the data in depth, seek to cross data and information trying to find patterns of human behavior instead of looking at numbers.

The data won’t create anything for you, but finding these patterns of behavior will be a big step towards finding your creative path.

Creative content ideas to get away from the obvious

The Inbound Marketing is undergoing a transformation. The sea of ​​content created by companies that take advantage of the strong trend of Content Marketing generates data that needs to be increasingly interpreted in an intelligent way to inform decisions.

Creative ideas will set you apart and connect your offering with your customers. A great opportunity to increase engagement, consumption and conversion is open: transforming static, boring and common content into extraordinary experiences built for interaction between the brand and the Lead.

Unlike static or passive content, which has almost no interaction, interactive content is highly user-friendly and engaging. A Content Marketing Institute study with Ion Interactive shows that interactive content:

  • have 34% more conversions than static content
  • are 20% more shareable
  • bring 30% more differentiation from competitors

Now think: your visitors need to decide whether to download your content or the other 5 similar eBooks that can be easily found. What experience are you providing? Is she nice? Is this the proper format or is there another format? What does your previous data say about this?

A quiz, in which the Lead answers questions and at the end he shows a result about his personality as an entrepreneur, characteristics and gaps. Compare this with an eBook “Meet the 16 entrepreneurial personalities”, in which the visitor will receive a PDF without any interactivity.

Interactive content is a possibility to differentiate and educate much better than static materials. Engage people in useful and informative dialogue that attracts, maintains their interest and creates connection. We hope these ideas and provocations are useful for you and your business.

 

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