Learn how to make a 5-step infographic: sketch, lay out ideas and presentation, develop design, include a good call to action and get inspired by looking at other templates
“This business of having to produce the content and still edit the material is very complicated” is a common phrase to hear when working with Digital Marketing. But the truth is that we will only be able to attract our audience with something of value and that attracts attention. This is where we need to know how to make an infographic .
There are several different content formats that we can create. But if there is one that combines fast information delivery with a very strong visual appeal, it is the infographic.
That’s why Blue World City is going to show you how you can generate Leads through simple rich material like an infographic. Here you will learn how to make an infographic in a simple and practical way using tools available for free.
What is an infographic?
Infographic is a type of visual representation that joins brief texts with pictures and diagrams in order to explain a content to the reader.
By mixing text with images, an infographic stimulates both sides of the brain: the right, responsible for understanding and interpreting pictures, and the left, aimed at logical reasoning and writing.
This combination makes reading much easier than understanding the isolated elements.
And why bet on an infographic?
Betting on the creation of an infographic is interesting for several reasons. One is that this format is essential for a successful Content Marketing strategy . In short:
- Because it’s simple to do;
- Because it can be used both to generate traffic and to generate Leads;
- Because it’s democratic: all segments, whether your company B2B or B2C, can do it;
- Because there is a growing interest in the word over the years, as shown in the chart below:
If you’re convinced, keep reading this post and learn how to make an infographic by following the tutorial below.
How to make an infographic
An infographic is content that is easy to consume. It can and should be used in your strategy to increase the volume of traffic to your website, generate Leads and strengthen the relationship with your potential customer. It’s stuff you can start doing today using free online tools like Canva or Infogram .
Check out all 5 steps below to make an excellent infographic, in detail:
Step 1 – Start a Fearless Sketch!
You don’t have to be perfect, it takes practice to perfect. Many people fail to produce amazing content because they get it through their heads that they will never make it.
Start by writing in an online document (Google Docs, for example) and answer the following items:
- Who do I want to make my material for? Read the article “How and Why to Create a Persona” and create your persona using our Persona Generator . It’s important that you understand who the person you want to read your infographic is is;
- What are the pains my client has? Think about the main pains he is currently facing. Think about what could generate great first value for your potential customer. Write down the client’s main pains on one side and what information would be of great value to him on the other side;
- Why do I want to make this material? Are you making material to attract Leads from the top of the funnel or do you want to use it to convert current Leads into sales? Having a clear goal will help you focus on what’s really important to share.
Step 2 – Outline your ideas and the order of presentation
Organizing your ideas is just as important as having them. Outline somewhere (Google Docs, Power Point or on a sheet of paper) which information is most important to convey in your infographic.
Put on paper where the title, subtitle, topics to be covered, images and Call-to-Actions would be.
Having that first prototype ready before you actually start thinking about infographic design helps define the most important elements of the material.
Step 3 – Time to play designer!
Okay, you’re probably not a designer. Maybe you don’t know what color palette is and your heart races just thinking about editing anything. But take it easy, we’re together and I’ll show you how important, uncomplicated and (why not?) it is fun to make an infographic!
a) Start by making your free Canva.com subscription
The Canva.com is a free online software that allows you to create graphic materials.
b) Look for the “Blogging & eBooks” section and click on Infographic
c) Choose an infographic template that matches your content
Choose a template that makes it easy to create. If your infographic is going to be a “step by step”, for example, it is worth looking for a template that already includes spaces that indicate these steps.
Example of infographic with sequence structure
On the other hand, if you want to do something that explores data and numbers, look for a model that suits you:
Don’t be worried that the template isn’t 100% aligned with what you’d like, as you can edit all the content later.
d) Put the information inside the infographic
Leave your sketch aside and start replacing all the text in your infographic. As you place the text inside, you’ll notice that there’s too much or too little space. Don’t worry about decreasing or increasing the amount of text. Just think about passing what you had written inside.
To create new texts, instead of replacing the template content, just click on “Text” in the left menu.
Then click “Add heading” to add a heading, “Add subheading” to subheading and “Add a little bit of body text” to a text box.
Then just write inside the box and place the text.
e) Position and format the texts
Now that you have all the important information inside your infographic, it’s time to position and organize the reading of the texts and data.
To move the texts in place just drag the text box. To format the texts, just click on the text box and access the toolbar to edit the font, size and color of the characters.
f) Use company colors in your infographic
If you have a color palette – a set of specific shades that you use in your communication, such as logo, website, company presentation, business card – we recommend using it, as you reinforce your visual identity. If you don’t already have one, look for one that fits your brand.
One tool that can help is the color palette page provided by Adobe .
Take the test: Which of the two infographics above do you think looks like Digital Results?
g) Place icons to make your infographic easier to understand
Look for icons that will make your material easier to read. To add them to Canva, just access the menu on the left under “Uploads” and click on “Upload your own images” or “Upload”.
Tip: save your icons in PNG so the images come without that white background.
To add the icon click on the image that was uploaded to Canva on the left and reposition it in the infographic. Voila:
Check out a list of pages that provide icons for free:
Step 4 – Put a Call-to-Action in your Infographic!
will keep your readers engaged. So don’t waste this opportunity: make the audience act by taking a new action. You just put a call to action on the infographic.
Be sure to end with a good Call-to-Action because it helps to capitalize on your audience’s attention . Do this by presenting a call to get in touch or access other material, just to name a few examples.
Tip: Choose only one call to action! Decide what your reader’s next step will be and point to that specific link. Leave it in a very visible place that makes sense – it is recommended to include it in the final part of the material.
Step 5 – Have a strategy for your infographic to generate visits and leads!
Once your infographic is ready, you need to find a place to make it available, right?
With it finished, you can generate as much traffic to your pages as Leads with the infographics through several strategies. Here are some we recommend:
a) Use the infographic to attract visitors to your website/blog
We recommend using the infographic to attract visitors to your website and blog when you have more complete and detailed content on the topic. For example: here at RD, we’ve drawn visitors to the epic Marketing Automation page .
In this content, we leave the infographic “ Step by step to start Marketing Automation ” free for anyone who wants to see it, without the need to fill out a form to access it.
The big advantage is that Google highly values this action of combining written and visual content. Delivering valuable information using an infographic will allow you to differentiate yourself against your competitors , gaining positions on the search page.
Tip: write an article about the theme of the infographic and add it to your post. So you can focus on using SEO techniques to give visibility to the content, positioning it in the top positions of search engines. Of course, the infographic will also be displayed on this page.
>> Read more: How to optimize infographics for your SEO strategy
b) Use the infographic to generate Leads
If you are starting to work with Inbound Marketing, you may have the wrong idea that only eBooks are capable of generating Leads. But keep in mind that it is possible to generate a base of qualified contacts with other rich materials, like the very infographics we teach you to make!
For this, you need to promote your infographics through a Landing Page . Only after converting on this conversion page will the user have access to the material.
We did this with the infographic “ Image sizes for Instagram and Facebook ” producing this Landing Page below:
Another strategy is to create an infographic to visually promote another material that will generate Leads. How about an example?
For the launch of the Panorama SME survey : the impacts of Covid-19 , we created an infographic summarizing the main information from the survey and made it available on Pinterest . But for this lead generation focus, we turned the infographic into a carousel on our Instagram:
Yes, this is a really cool and innovative option that also helps to reduce your rework in visual production. There on Instagram, we were able to reuse the same material to make a call to generate Leads on the Landing Page of the complete survey, indicating the link in the bio .
Tip: It’s important to be able to practice Inbound Marketing little by little and break the fears of producing your own rich material. If you feel it’s too little to offer an Infographic on a Landing Page, try putting some other material together and put together a kit. Trust your potential!
c) Provide a code to embed your infographic
Embedable code or embed code is a type of HTML tag used to embed files in web pages. Through this code, the user can embed your infographic on his website .
See an example of what the code looks like:
But why do this? Embedded code increases the number of backlinks you can get from your infographic. Every time someone pastes the embedded code into a website, your material will be shown with a link that directs people to your website.
To create an embedded code, you can copy and paste the following code just below your infographic, customizing the fields for your site. Example:
“Incorporate on your website:
<textarea style=”margin: 5.5px 0px; width: 500px; height: 100px;” cols=”50″ rows=”2″> <a href=”https://resultadosdigitais.com.br/especiais/automacao-de-marketing/”><img alt=”The Digital Marketing of Results” src=”https://1h4hfe10xz8m3g3xkh2wb9lc-wpengine.netdna-ssl.com/wp-content/uploads/2018/06/automacao-de-marketing-infografico.png” width=”610″ border=”0″ /> </a> </textarea>”
Tip: Add icons that allow sharing on social media such as Facebook, Instagram, Twitter, Pinterest and LinkedIn. Follow this tip regardless of your objective with the infographic (generating visits, Leads or building a relationship with your Lead).
d) Use the Infographic to relate to Leads
Good rich material, in addition to generating value for your reader, can build and strengthen a relationship.
Imagine the situation: you love Marketing and are all entertained watching an infographic about the various lines that exist in this field. You think: “How interesting, I’ve always wanted to take a course on this…” and boom! In the next paragraph there is already a banner talking about a free class about a free online Digital Marketing Course .
The point here is: don’t miss the opportunity to strengthen your relationship with your Lead. Add a CTA that leads your reader to consume another offer and that makes your reader see more and more value in what you offer.
Another interesting option is to put a QR Code in the infographic that directs the reader to a Landing Page (with a related offer), some bonus offer or your website.
Here you can access a free tool to create your QR Codes for free and already include in the production of upcoming infographics: Free QR Code Creator .